3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time
There are things Internet could disrupt the way we do marketing activities, this include conversing the audience into an actual customer. Non-tech savvy corporate may ask: why we would it? In fact, big corporates are rich enough to spend enormous money on offline lead generation such as TV commercials, fliers, etc. Little did they know, online lead generation can always beats the offline one in this matter.
In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
The first thing marketer needs to know, is that online lead generation is less expensive. According to customerthink.com, the average cost per contact with offline lead generation methods is between $300 and $500 dollars. Meanwhile, the average cost per contact with online lead generation methods is only $25 to $30. This implies that if you run a small business switching this could save you thousands of dollars and generate more leads in the long run.
Every digital activities are measurable, that’s why online lead generation is more targeted. By using methods like Facebook ads, blogging or email marketing, you have a much easier way to filter out unqualified leads. If you have a blog, people who aren’t interested in financial services, for instance, will not be reading your blog or signing up for your lead magnet. It’s as simple as that.
Harnessing the power of the internet to hunt down and contact leads, you can achieve better results than traditional marketing methods in about one percent of the time. That’s why online lead generation is more time efficient.
Founder of Money Journal Sam Oh, explained that if you had already put in the effort into building an email list and social media you could reach 1,000 leads with your offer in probably take you all of 10 minutes. Rather than you to use traditional marketing methods like mailbox fliers and knocking on doors.