Indonesia Could Lead Asia's E-Commerce Ecosystem

by GDP Venture

Harnessing massive mobile Internet users, Indonesia could lead Asia’s e-commerce ecosystem. The opportunities remains large since the untapped market of the rural area are showing positive sentiment about purchasing goods online.

Based on TechCrunch, Indonesia is dissimilar from any other Asian countries, Indonesians currently do not solely rely on mass retailers to guide their purchasing decisions, allowing for these individual sellers to maintain market share. In proper sequence, consecutively allows the e-market segment to be open to any competitor determined enough to form a market impact, something uncommon in other mobile-first nations.

Moreover, Indonesia’s e-market projection could possibly hit $130 billion by 2020, and an estimated annual growth rate of 50 percent and strong mobile-first initiatives.

Not only claimed as the biggest mobile-first nation in Asia, we also knew Indonesians love social networking. Combined, purchasing power are well-shaped by recommendations among close friends or families.

Despite Indonesians tend to accomplish the transaction using mobile transfer and cash-on-delivery method, there are plenty of promising startup trying to crack this problem by providing a more secure, faster, and seamless online purchasing. And let’s not forget that Alipay is on the move here via Lazada Indonesia.

According to DailySocial’s Tech Startup Report 2015, E-commerce companies dominated tech investments with 33 companies reportedly securing funding. In the latest merger and acquisition events, we have heard some local e-commerce startups fused to grow stronger, and to serve better. Meanwhile, one of the biggest player BliBli has more than one-third of its 2.5 million registered users lives in rural areas, providing goods ordered almost exclusively off mobile platforms to a population whose sole form of internet access comes via smartphone.

There are also BukaLapak, Tokopedia, and even Amazon and Alibaba will compete directly in this market. The time never been so interesting to see big e-commerce players will vie against each other which will only help spread e-commerce advance, and be beneficial to customers.

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