Super Mario Run, the First Mario Game for Mobile Platform

by GDP Venture

After tons of hype, Nintendo finally released Super Mario Run, its first Mario game for a mobile platform. In its first 24 hours, the game was downloaded more than 5 million times, according to app tracking companies, and made between $4 million and $8.3 million worldwide, depending on who you believe.

Miyamoto, the designer, claims the magic of a Mario game is that anyone can pick it up and start playing. Super Mario Run has also been designed to make best use of mobile platforms and a touchscreen. It is a side-scrolling endless runner style game. Mario runs automatically from left to right. And as he does, he will defeat enemies, vault over low obstacles and grab some surfaces on his own. You simply tap anywhere on the touchscreen to make him jump. The longer you tap, the higher he jumps. This is key to getting high scores and collect special coins that are hidden around levels. The idea here is that you should be able to play Super Mario with one hand. Driven by its iconic character, the game is expected to generate millions of dollars in revenue for the company.

Despite the overwhelming popularity of Super Mario Run, it seems that the game is also racking in some unfavorable mentions. After a failed Wii U console release, Nintendo hoped the mobile game would revive its lagging numbers. However, Nintendo stock has consistently fallen since the game’s release. 

It looks like Nintendo only relying to Super Mario big brand and pretty graphic, they are not step-up and bring its formidable talents to the smartphone arena.

Start from bad reviews from US App Store users, nearly half of the 53,921 reviews are a single star, with users complaining about the app crashing, the fact that the game is not playable offline, and some just saying it’s not a very fun game. Unlike Pokémon Go that earns revenue from small in-app purchases by players, such as virtual incense to lure the animated creatures appearing on screen. The Mario game, on the other hand, gives players only one chance to pay—the $9.99 charge to unlock the entire game. A Nintendo spokesman said the company didn’t plan to release additional content, either free or paid. A Nintendo spokesman said the company didn’t plan to release additional content, either free or paid.

Lastly, the Mario game isn’t available yet on Alphabet’s Android operating system, meaning at least one more big tide of revenue can be expected. 





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