Traditional Business Goes Digital
Swift evolution of consumer needs and smartphone’s massive adoption shaping a whole new opportunities for entrepreneurs to reinvent themselves. Because everyone is in the digital world, that includes existing and potential customers of a business. To reach and engage with audiences, many entrepreneurs utilize the technology by develop their digital presence such company’s website, and social media channels. The most advance scheme is to build a fully-operated online store, hence e-commerce term is bubbling.
One of the Indonesia’s largest online retailers, Blibli took several business strategies such as partnering with local SMEs to grow and boost online commerce through its platform. Established since 2011, Blibli mainly sells products ranging from baby diapers, mobile phones and fashion items to automotive collections. Meanwhile SMEs sells a more traditional and localized products.
According to Association of E-Commerce Indonesia (IDEA), Indonesian middle class will increase the number of online shoppers up to 10 million people by 2016, with transaction up to Rp 20 trillion.
Different approach conducted by another big brick-and-mortar retailers Indonesia who has 150 global brands, Mitra Adi Perkasa (MAP) has completed its e-commerce transformation with the birth of MAPeMall. Offline-to-Online (O2O) strategy was a first step from MAP to take a part of e-commerce players. MAPeMALL offers a variety of brands such as fashion, sports, travel, lifestyle, and children about 20,000 Stock Storage Unit (SKU). All products sold will come directly from its physical stores. This plan draws potential customers from physical stores to online channel. Moreover, customer could access the site from all area in Indonesia.
This strategy also implemented by MatahariMall which has hundreds offline Matahari Department Store across the nation.